How fast-acting supplements increase user satisfaction.

How fast-acting supplements increase user satisfaction.

New, fast-acting supplements 

The landscape of dietary and performance supplements has changed drastically in the past decade, moving beyond the traditional pills, capsules and powders, to enhanced foods and drinks, to gummies and the latest innovation - oral dissolving films (ODFs). Of all these different forms, ODFs are the format that is proven to give the fastest, most direct delivery to the body's system via the bloodstream. The only delivery method that would be more direct would be intravenous. However, with the exception of some very extreme uses (i.e. steroids), most consumers don't need or want that kind of supplementation. 

The reasons ODFs are the most effective and fast-acting supplement format is due to their ability to bypass first-pass metabolism of the gastrointestinal tract, liver, lungs and other metabolically active tissues, which is where most supplement formats are often broken down, leaving only a small percentage of the ingredients available to the system. However, the reasons supporting the increased awareness and demand for ODF supplements has as much to do with consumer's expectations as it does with their superior delivery of ingredients.   

Today's consumer expectations 

The dietary supplement and nutraceutical market is one of the fastest growing sectors globally. The growth is largely driven by a preference for clean label products, natural ingredients and an increased focus on preventative health and health maintenance through good nutrition and dietary supplements. The shift is towards a more holistic approach to self-care. 

What is most valued in the make-up of the supplement products themselves is now also coupled with an increasingly quick-results oriented mindset. More health and self-care information can now be immediately shared via more channels than ever before. Such expectations are a natural outgrowth of the digital age. Consumers spend their time and money differently than they did five years ago. There is a higher priority on immediate gratification and convenience and higher focus on self. 

Along with innovations in ingredient formulas and supplement specialization, consumers increasingly evaluate products on how fast the onset of action and results can be felt and observed. All of these dynamics have motivated the supplement industry to develop new, fast-acting formats to meet these expectations. As a leader in oral dissolving film (ODF) technology and formulas, Riize is leading the supplement space in consumer satisfaction when it comes to noticeable, fast-acting results.  

The era of "now" 

The desire for instant results is nothing new. There has always been a drive to find ways of making things faster and easier to use, and to experience benefits and results sooner. The pandemic created a dramatic shift in consumer's expectations for immediacy with the growth that occurred in online activity and purchasing. Those changes have stayed in place with what marketers refer to as "the Amazon effect" - customers want it now. Today, two-thirds of people say speed is as important as price, and customer's expectations for speed and responsiveness have continued to escalate every year. 

The expectation of immediacy is not limited to just ordering and receiving products. People want immediacy in the results they can see, feel, perceive and experience when using products as well, including in the supplements they take. In fact, there is probably an even longer history of people looking for immediate effects from dietary substances than other types of products. For example, consider the original "energy drink" - coffee. It became clear a long time ago that the effects of coffee (i.e. caffeine) were immediately noticeable, and thus it was adopted and used around the world. The same can be said of numerous other natural and herbal substances that have been used for centuries in traditional homeopathic and ayurvedic medicine. Things like teas, valerian root, ashwagandha and fenugreek extract are just some of the many natural ingredients that became established because of having relatively fast and noticeable effects. All of this is part of the foundation for the development and evolution of today's modern, fast-acting supplements.   

The fast-acting supplement experience 

Supplements that can deliver faster results, with noticeable effects that can be felt, have a naturally perceived higher value, and with good reason. While the motivation for using supplements has traditionally been based on health maintenance, more focus is now being placed on how they make you feel, and even look, as part of overall well-being. At the same time, consumers don't want to wait too long to see results, and they don't want to waste time.  

Besides the obvious benefits, the experience of fast-acting supplements also reinforces regular usage, which adds even more to the benefits that can be accrued over time. The instant gratification of feeling noticeable effects helps to develop a healthy regimen habit. As with most health and exercise related activity, studies have shown that consistency is equally important in getting the results you want.  

The experience of using fast-acting supplements goes beyond the way they are absorbed in the system and is more centered on being able to feel some perceptible change upon taking them. As much as consumers want to be able to "see" instant results, today's consumer is also educated enough about the way supplements work that they realize visible results may not happen instantly. What's more important is that they can at least "feel" that something is taking place. Much like that jolt of coffee did for those who first drank it.  

Riize fast-acting supplement solutions 

Riize realizes that everyone has the same number of minutes in a day. Whether young, old, rich or poor, everyone has 1440 minutes each day, no more, no less. It is with this respect for consumer's time that Riize has developed unique, fast-acting supplement compounds, combined with the most effective delivery format to assure their supplements are noticeable from the beginning. It's an important combination to have as Riize supplements are designed for specialization in areas where immediate results are not only desired but required as well.  

For example, Riize Energy strips provide an immediate, fast-acting energy boost that can be conveniently accessed at any point in your schedule. It delivers a quicker, stronger supplement dose than any other form of pill, powder or gummy. It's the same with Riize Sleep strips, going to work almost immediately to help promote relaxation and healthy sleep. And Riize Extra strips give a quick, libido boost exactly when needed.  

Experience in developing compound formulas for oral dissolving films (ODFs) is the key to making Riize supplement strips superior to other supplement products. Clean, natural ingredients, tailored for specific results provide precision dosages that take effect up to 5x faster than other supplement formulas and formats. As the evolving landscape of self-care has supplements becoming more integrated into individual preferences and needs, the fast effectiveness of Riize supplement strips is more important than ever.  


SOURCES

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15. https://www.naturesbest.co.uk/our-blog/why-consistency-is-important-when-taking-supplements/ 

16. https://www.tribe-organics.com/blogs/wellness/the-importance-of-consistency-with-supplements/ 

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