Riize 3-pack and single unit options make trying it easy.
Trusting the brand
Consumers today are skeptical. And who can blame them? If there's one word that can sum up today's consumer environment it would be oversaturation. There are more products, choices and marketing approaches in the faces of consumers than ever before - constantly. On one hand, it can be a good thing to have a lot of buying choices. With so many products competing, it would seem that the quality standards should be elevated. On the other hand, this is not always the case, as a lot of mediocre products try to leverage themselves with cleverly designed marketing.
Whether a product is superior or inferior, ultimately what they are all competing for, in an overcrowded marketplace is consumer trust. That has become one of the most valuable things to any business, and it is harder to gain than simply making a sale. Consumer trust has to be earned through consistent, positive experiences with a product. It is not simply granted by making promises. That's why the majority - over 70% - of consumers trust peer, or word-of-mouth recommendations over traditional advertising.
Psychologically, evaluating a product or brand's ability to deliver on its claims is a key factor in building a positive experience, which activates both the emotional and rational aspects of trust. Emotionally, consumers feel valued and reassured. Rationally, they have evidence that the product works. The combination of these two things is elemental to moving from curiosity about the product to commitment. Trust has been established.
The first step
Understanding the importance and value of consumer trust is one thing, but in order to even begin the process, they first have to try it. As already stated, the market is crowded for just about every product category, but it is especially so in the supplement market. The supplement market exploded during the pandemic and continues to expand at a high rate even now. Increased awareness and focus on health management and self-care is supporting supplement growth as one of the fastest growing product sectors. Lifestyle choices for functional foods and vitamins along with advances in technology for product formulations with increased biofortification and bioavailability are some of the other foundations behind the growth. Also, the channels for availability have never been greater, through both retail and online. So, while there is high demand and interest, and plenty of places a consumer can get a supplement product, how do you get them to try it?
The trial purchase answer
Trials used to be quite common in the merchandising landscape. They essentially involve being able to try the product in small or limited amounts to let the consumer see if it meets their needs or expectations. Packaging for trial offers slowly became less popular as companies didn't want the added cost packaging in smaller units, or having a satisfaction guarantee of some sort built into the initial product offer. However, now they are seeing somewhat of a comeback as a way to get consumer's attention and overcome the skepticism and resistance mentioned earlier.
The goal of many products in the supplement market is to get customers to commit to a subscription model, allowing for automatic, repeat purchases. There is starting to be a shift away from this, along with an increase in trial programs to, once again, overcome consumer resistance. From streaming services to apps to personal care products, consumers are inundated with subscription offers, and many end up signing up for way more than they really want. Getting them to commit to another one, especially on a product they have never tried, just adds to the resistance they have in the first place. A trial purchase or program can actually help to establish future commitment to the product. Of course, all of this really depends on the quality, integrity and performance of the product.
Product first
The success of a trial supplement offer depends on how clearly and consistently it demonstrates its value through performance. The supplement product also has to meet the expectations or solve the needs of what the user is looking for. What the expectations and needs are can be determined by looking at some of the common trends happening in the supplement market. Riize oral dissolving supplement strips is at the leading edge of these trends.
- Personalization - Consumers are increasingly looking for customized supplements that cater not only to their needs, but also their lifestyle. Offering unique-use products not only meets the demand for personalization but also helps to build brand loyalty by enhancing overall experience and satisfaction. Riize Energy, Riize Sleep, Riize Xtra and Riize Deziire all offer fast-acting benefits in a convenient way that fits perfectly with individual lifestyles.
- Clean label ingredients - Consumers are increasingly aware of the ingredients they put into their bodies and are demanding more clean label supplements. These are supplements that are free from artificial additives and have transparent ingredient lists. All Riize supplement strips use only natural ingredients and flavors with no added sugar.
- Vegan ingredients - Along with clean natural ingredients and flavors, Riize orals dissolving supplement strips are built on a vegan ingredient base that quickly dissolves when placed on the tongue.
- Innovative ingredients - Supplement users are looking for creative formulations that are not only innovative but also more effective. Riize has some of the most innovative compound supplement formulas available, developed from years of developing formulas especially for oral dissolving strips, for both pharmaceutical and non-pharmaceutical products. That experience is what goes into each new Riize supplement strip.
It is clear to see that Riize is leading the way when it comes to meeting the needs and expectations consumers are looking for in a supplement product. They are also leading the way in how consumers are able to try the products before making any long-term commitments. They are standing by the belief that consumers won't be disappointed once they try any of the Riize supplement strips.
Riize product introductions
Riize has configured their sales packages perfectly for consumers to experience on a trial basis. By packaging each Riize supplement strip in units of 3 per pack online, they can be tried at a very low cost (only $9.99) to experience the benefits. In addition, Riize supplement strips are available at some retail locations as individual units - 1 oral dissolving strip per package.
SOURCES
1. https://link.springer.com/rwe/10.1007/978-981-96-8622-3_29
2. https://www.numerator.com/resources/blog/health-wellness-trends/
3. https://www.nector.io/blog/the-future-of-supplement-retailing-top-10-trends-in-2024
4. https://slm.mba/mmpm-001/purchase-process-trial-vs-repeat/#google_vignette
5. https://www.sticky.io/post/ecommerce-insights-free-trials-arent-dead
6. https://www.prodpad.com/blog/freemium-vs-free-trial/